Southern Muscle Showdown

Martinilawyer.com proudly presents the 6th Annual NPC Southern Muscle Showdown and IFBB Pro League Southern Muscle Showdown Pro — where champions rise and legends are built.

Bigger. Louder. Stronger than ever. The Southern Muscle Showdown has become one of the most electric stops of the season, drawing elite competitors, die-hard fans, and an atmosphere that shakes the stage from prejudging to final awards.

Promoted by Steve and Rachel Payne, this is more than a competition — it’s a premier championship experience. As an official Olympia and Masters Olympia qualifying event, the Southern Muscle Showdown attracts world-class talent ready to battle for prestige, points, and their place on bodybuilding’s biggest stage.

This isn’t just a show.

It’s a showdown.

REGISTRATION

Entry fees are $130 per class.
All entries after September 27, will include a $100 late fee ($230 first class, $130 additional classes.)

A valid NPC card is required for competitor entry to any show.

NO REFUNDS allowed for show registration or tickets. Please contact show promoter Steve Payne, 678.641.9189 for any questions.

ELIGIBILITY & DIVISION INFORMATION

Following are descriptions of the various competitor divisions. The available divisions and classes (such as height, weight or age ranges) may vary in different events. If you have questions, use the contact us to get in touch.

Crossovers: available to compete in all divisions & categories in which they qualify except for the Fit Model division.

Teen: This division is open to athletes 18 and 19 years old. The athlete must be at least 18 years old on the day of the competition and may compete in the Teen division up to the day prior to their 20th birthday. Rule Update: 1/28/2022

True Novice: For first-time NPC competitors only.

Novice: A competitor must not have placed Top 10 at a National Show

Masters: Must be at least 35, 40, 45, 5060 or 70 years of age or older as of competition date in 2026.

Open: Open to any NPC Athlete

SHOW VENUE

Dalton Convention Center
DALTON CONVENTION CENTER
Address: 
2211 Tony Ingle Parkway, Dalton, GA 30720
Phone: (800) 824-7469

The Dalton Convention Center is a premier venue in Northwest Georgia, offering a spacious and modern setting perfect for hosting high-level fitness events. With a professionally designed ballroom, advanced lighting capabilities, and quality sound production, the venue provides an outstanding stage to showcase our athletes at their very best — creating an incredible experience for the audience, stunning stage photos, and a seamless live stream production.

The 40,000-square-foot arena provides a spacious and dynamic expo experience, offering attendees the opportunity to discover the latest in fitness innovation, connect with industry leaders, and meet special guests throughout the entire event weekend.

Dalton Convention Center

SHOW HOTELS

To book your reservation, please call or click the link below. Request the “NPC Bodybuilding.”
Rates do not include taxes/ fees.
Deadline to receive discounted rate: 09.16.26.

Fairfield
Fairfield

FAIRFIELD BY MARRIOTT

786 College Drive
Dalton, GA 30720
(P): 800.627.7468

Hotel Rate: $135

Best Western

BEST WESTERN PLUS

715 College Drive
Dalton, GA 30720
(P): 800.780.7234

Hotel Rate: $125

Country Inn

COUNTRY INN & SUITES

903 W Bridge Road
Dalton, GA 30720
(P): 706.278.9700

Hotel Rate: $129

Home 2 Suites

HOME 2 SUITES

865 College Drive
Dalton, GA 30720
(P): 706.226.9500

Hotel Rate: $169

ATTENTION ATHLETES:

Please bring your own set of dark sheets/ towels to prevent your tan from damaging hotel property i.e. bed, furniture, towels. Any damaged property is your responsibility and will be charged to your credit card on file. Thank you.

SHOW SCHEDULE

Friday – October 2, 2026
Dalton Convention Center

  • Early Vendor Set Up – 12pm – 4pm
  • Mandatory IFBB Pro Meeting & Check-ins* – 4pm
  • Mandatory NPC Check-ins* – 5pm – 6pm
  • NPC Athlete Meeting 7pm – 7:30pm
  • Spray Tans by Maggie Tanning Services begins at 3pm
    a Liquid Sun Rayz Service Provider

Saturday – October 3, 2026
Dalton Convention Center

  • Vendor Set Up 7am
  • Ticket Sales and Will Call Open 8am
  • Doors Open 8:00am
  • Men’s Show 9AM IFBB Pro Men Prejudging
  • NPC Prejudging immediately following IFBB Pro Men
  • Finals begin after a 15 minute intermission
  • Women’s Show 3PM IFBB Pro Prejudging
  • NPC Prejudging immediately following IFBB Pro Women
  • Finals begin after a 15 minute intermission

CHECK-INS PROCEDURES:*

  • Only athletes will be permitted in the room during weigh-in.
  • No Saturday morning weigh-in.
  • Athlete goody bag & t-shirt will be given to athletes while supplies last.
  • Fit Model division may not crossover into any other divisions. All other athletes may crossover to other divisions.
  • Classic Physique and Men’s Bodybuilding must wear suits to check-ins.

Click to View the Show Order of Events

IFBB PRO MEN’S / NPC MEN’S

IFBB PRO WOMEN’S / NPC WOMEN’S

SHOW TICKETS

SMS Ticket

Saturday – October 3, 2026

Dalton Convention Center

Men’s Show (9am), Women’s Show (3pm), And All Day Tickets

General Admission – $42
VIP – $63

General Admission – $42
VIP – $63

All Day Access
General Admission – $73
VIP – $106

Children 6 and under are FREE

Coaches passes will be available for purchase at check-ins. Must show proof of current NPC or IFBB Pro card. Fee – $200 Includes 1 VIP Men’s Show ticket, 1 VIP Women’s Show ticket, and 1 backstage pass.

NO REFUNDS. All sales are final!

NO REFUNDS allowed for show registration or tickets. Please contact show promoter Steve Payne, 678.641.9189 for any questions.

EVENT RULES

COMPETITION RULES

  • Bodybuilding & classic physique competition suits must be worn to weigh-in for approval.
  • All Suit Bottoms MUST fit in “Good Taste” If you have a question relative to whether your suit is appropriate please bring a second suit. Inappropriate suits will NOT be permitted onstage.

NPC & VENUE REGULATIONS

  • The National Physique Committee is the premier amateur physique organization in the world. Competitors must comply to the NPC rules and regulations.
  • Due to venue rules, all athletes wearing tanning products must wear long sleeve shirts and long pants to sit in auditorium seating. No exceptions!
  • Bands can be brought for pump-up. No weights will be allowed in pump-up area.

PLEASE NOTE

  • No video equipment will be allowed in the auditorium. NO DETACHABLE LENSE CAMERAS are allowed.
  • No soliciting of photo or video services is allowed on the premises.
  • No camera bags, tripods and other equipment is allowed in the auditorium.
  • The National Physique Committee prohibits the use of camera/video photography, video recording, audio recording, and live streaming at any of its sanctioned or promotional events. Express permission must be granted and approved by the National Office.

NPC POSING & MUSIC

  • All bodybuilding, women physique & men’s classic physique athletes must supply their own music.
  • NPC Athletes will receive a link to upload your music within your Muscleware registration confirmation email.
  • Music must be in MP3 format.
  • The NPC reserves the right to determine the number of competitors that will pose at Finals.
  • Music for Bodybuilding, Women’s Physique, & Men’s Classic Physique should be no longer than 60 seconds and must contain only the music being used for posing.
  • NO PROFANITY IN MUSIC WILL BE PERMITTED OR ALLOWED OR THE COMPETITOR WILL BE IMMEDIATELY DISQUALIFIED.

ATHLETE SERVICES

Groome Transportation

TRANSPORTATION

Glam Beauty

Hair and Make-Up

Spray Tans by Maggie

Tanning

Dan Ray Photography

Photography

Gilco Productions

Videography

JM Manion

NPCnewsonline

SOUTHERN MUSCLE SHOWDOWN

SHOW SPONSORS

Want to become a sponsor for the Southern Muscle Showdown?
Click the link below to learn more.